Once the research was complete I thought of 4 concepts that I could use
To get some of my ideas down on paper I created rough sketch thumbnails and then started to develop these ideas. At the early stages of development these are quite basic and need further work, but every design has to start somewhere.
I felt that Metaphor was the weakest of my concepts and so this one was dropped from further development.
I liked the baby in the water drop and did consider developing this further, but felt that this maybe would not capture the market audience for this campaign. I liked the use of simple shapes and flat colour and this is a style I may find a use for in another project. In the future I might if time allows develop this poster further, just as an exercise for myself.
I felt this was quite a strong concept and would grab the market audiences attention, the background consists of words that are the consiquences of Fracking. I struggled trying to decide if I should continue to develop this concept or not, but after further develpment of the next concept I decided to stop developing the Typography concept as I would concentrate on typography for my Kinetic Typography video.
This was the concept I felt would appeal more to the target audience. I’m not telling them what they should do, I’m showing them and letting them decide their future. Hopefully this will make veiwers of the poster think about what Frackig is and what it’s doing to the world and everything and everyone that lives on it. Fracking is killing Earth and there is only one Earth, it’s our home, without it where would we be?
Even though I have developed this design using CMYK for some reason, which I will no have to look into, the colours are different on a few of the images! The images should all be the duller colours and not the bright ones.
This concept is still open to maybe further development, especially the Facebook Cover and Profile images. I aslo still need to think of a name for the Facebook page, all the good Anti-Fracking names seem to have been used by other campaigns.
I now have to think about how I’m going to create my Kinetic Typography video, this is going to take some time as I’ve never used After Effects before, so a steep learning curve once again and a deadline that is getting closer!